News : Aston Martin Enters Indian Growing Market

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Aston Martin in partnership with Performance Cars has officially entered into the growing market of India this month by opening its first dealership in Mumbai. With the new dealership in Mumbai, the company’s dealership network across the world increases to a total of 134 in 42 regions. The automaker has recently also entered into other growing markets such as Brazil, Chile, Croatia, Czech, Greece, Taiwan as well as Turkey.

Customers and Aston martin fans in India will be able to check out and even test-drive some models from the entire Aston Martin lineup that consists of both V8 Vantage Coupe and Roadster models, the 2010 V12 Vantage, the newly-launched Virage, DB9 Coupe, and so on.

Michael van der Sande state :

“India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion brings our brand to a different audience in a new market.
“Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship.”
Performance Cars, Managing Director, Mr. Lalit Choudary added, “Partnering Aston Martin offers us an unique opportunity to bring one of the world’s iconic brands to one of the most discerning and fast growing markets. We are confident about the brand’s success in India given the range of models, the comfortable ride quality the cars offer on our roads and the exclusivity they accord.”